Apparently we’re pleased to stake our money on everything from bullock racing to a bullfight. The consulting firm H2 Gambling Capital released statistics recently which reveal that the common UK adult or perhaps the US adult will lose around US$400 gambling every year. But they are nowhere near the Australians (the most prolific bettors) who shall lose more than $1,400 for every adult this year.

All these losses add up and popular sports betting markets like English Premier League soccer, NFL football, NBA basketball, NHL hockey, and MLB baseball turn over billions of dollars per year. And, as in other billion dollar industries, the competition for your custom is fierce. Online bookmaking operations today are slick, sophisticated, and making a killing. They employ expert staff to set appropriate starting prices and use complex statistical models to deal with their risk in real time.

On the flip side, all this effort from the bookmakers is nothing in comparison to the time expended by punters themselves. Consider the time you spend turning a bet over within your mind prior what google did to me deciding to place it and then multiply that by the number of bets placed each day. Hundreds of thousands of man-hours are spent trying to predict the outcome of professional sports daily.

But could this effort be better utilised?

You will find only two things which determine the expected payout of a bet. The first will be the likelihood of the predicted result and the second is the odds accepted for that result. Improving on either one of these factors improves the expected return of the bet. However, for all of the effort expended attempting to predict the correct result, it seems that proportionately very little effort is expended securing the best possible odds.

This is hardly logical. It really is not possible to anticipate the result of a sporting event with any meaningful confidence and even guessing at the likelihood of a particular result is extremely hard. At least several of the time spent trying to predict the outcome of a sporting event will be better spent comparing the odds provided by the many bookmakers and selecting the bookmaker which offers the best return on this type of bet. It’s quick and easy to shop around the many online sportsbooks, compare odds, and locate a better offer. You will discover even plenty of services around that may do it for you for free.

Professional gamblers often have accounts with multiple bookmakers, pay close attention to the odds provided by each, and seek out the most effective odds before they place a bet. However the average punter tends to mindlessly accept the odds offered by his usual bookmaker. This really is a big oversight as well as a costly missed opportunity.

Bookmakers often post noticeably different odds for the exact same event and it’s common to discover mismatches of up to 10% from one bookmaker to another. This percentage is there for the taking and it mystifies me that lots of folks are not shopping around for better odds.