Apparently we’re happy to stake our cash on anything from bullock racing to a bullfight. The consulting firm H2 Gambling Capital released statistics recently which reveal that the normal UK adult or even the US adult will lose around US$400 gambling each year. But they are nowhere near the Australians (the most prolific bettors) whom shall lose more than $1,400 for every adult this coming year.

All these losses add up and popular sports betting markets like English Premier League soccer, NFL football, NBA basketball, NHL hockey, and MLB baseball turn over billions of dollars yearly. And, as in other billion dollar industries, the competition for your custom is fierce. Online bookmaking operations today are slick, sophisticated, and making a killing. They employ expert staff to set appropriate starting prices and use complex statistical models to deal with their risk in real time.

On the contrary, all this effort from the bookmakers is nothing in comparison with the time expended by punters themselves. Think about the time you spend turning a bet over within your mind prior to deciding to place it and then multiply that by the number of bets placed each day. Hundreds of thousands of man-hours are spent trying to predict the outcome of sports every day.

But could this effort be better utilised?

There are actually only two things which determine the expected payout of a bet. The very first is the probability of the predicted result and also the second will be the odds accepted for that result. Improving on either one of these factors improves the expected return of the bet. Still, for all the effort expended attempting to predict the correct result, it appears that proportionately very little effort is expended securing the most effective possible odds.

This is hardly logical. It really is not possible to anticipate the result of a sporting event with any meaningful confidence and also guessing at the probability of a particular result is incredibly hard. At least several of the time spent trying to predict the outcome of a sporting event would be better spent comparing the odds provided by the many bookmakers and selecting the bookmaker which offers the best return on this particular bet. It’s quick and easy to shop around the many excellent online football gambling agency sportsbooks, compare odds, and locate a better offer. There are even plenty of services around that can do it for you for free.

Professional gamblers often have accounts with multiple bookmakers, pay close attention to the odds offered by each, and seek out the top odds before they place a bet. Although the average punter tends to mindlessly accept the odds offered by his usual bookmaker. This is a sizable oversight and also a costly missed opportunity.

Bookmakers often post noticeably different odds for the exact same event and it is common to search out mismatches of up to 10% from one bookmaker to another. This percentage is there for the taking and it mystifies me that more folks are not shopping around for better odds.