Whether you’ve been around the sports betting game for a while, or are new and also have been following the advice found on this nnec.edu.ng site, chances are you have been to sites like Covers.com while doing research on upcoming games. Chances are you’ve also noticed the little « consensus » tidbit next to each game, telling you which team the general public thinks will win. You may see that a team has a 70% general sediment and feel like that could be quite a good bet for you to make. While nothing is ever certain on earth of sports betting, this feeling is usually incorrect.

One of the most important concepts to take into account when betting on sports is this: in the event the public won more than they lost, sports books would cease to exist. Which is simplifying things just a little, remember, but by and large that is a true statement. Casinos and sport books are within business to make money–lots of cash. If they are losing money in a particular area, they are going to either change the guidelines or stop offering it entirely. Considering that the world of online sport books is alive and thriving, it’s then safe to assume that they may be making money and that, in the long run, the general public loses their money.

I’ve been telling people to subscribe to the theory of reverse popular opinion for years now. As will be the case with a whole lot of the advice I’ve offered here at SportBooksReview, I am not suggesting that folks blindly bet against the team with higher public support every night–just keep it in your mind when doing your investigation. You can find some situations where observing the general public consensus and comparing it to line movement can be very eye-opening, and those are the situations where you can pounce.

Once we discussed in our Line Movement article, there are a number of aspects that may cause sport books to move the line. One such factor is one team getting decidedly additional money wagered on it than the other, creating a scenario where the books would lose a sizable sum of money if one team wins. Books would want to have a nice, even total amount bet on both sides of a game, in order that no matter what team wins, they’ll come out on top because of the juice (newbies: betting $110 to win $100, the $10 is the juice). This is why it’s really a wise decision to take a quick peek at the consensus percentages as well as the line movement for the games you want to bet on–there can sometimes be some very useful hidden information to give you one benefit.

When doing your research, if you happen to find out a game where the public is very heavily betting on one team, say 70% or higher, yet the line did not move from it’s original number, then you have to ask yourself why that is. In the event the public is betting most of their cash on a team, however the books do not move the number to attract betters for the additional team, then it’s telling you something. Either the books are confident that the general public will lose, or the big-money sharp betters have already made their bets on the other team. No matter what, this is a significant red flag. Again, do not blindly bet your money on this strategy, but there will be situations where these numbers are too strong to ignore.

Most of the time, I like fading the public–especially when there’s a strong public consensus betting on the underdog in a game. As you surely already know, the common theme of my articles is research–we’re speaking about your hard earned money here, so it’s extremely crucial that you make every effort to seek out one advantage before you make your bet. As is the case with a lot of my advice, this is not meant to be a one size fits all strategy, but part of a larger overall strategy of doing your homework and eventually finding solid money-making opportunities. If you follow the advice I’ve offered in this particular article and combine it with several of my other strategies, you will win money–the only question is: the amount?